Upfront News
News Release
IN THE KINGDOM OF STYLE
Kerry Fashion Weekend (KFW) 2010 will take place on Saturday 10th and Sunday 11th of April. The weekend aims to celebrate and promote designers, and those working in the Kerry Fashion industry, locally, nationally and internationally. For more information www.kerryfashion.eu.
KFW is produced by Kerry based consultancy, Upfront PR, Event & Model Management. Once again, Ireland's top fashion bible, Image Magazine, have confirmed as the official media partner and Killarney Crystal are on board as sponsors of Fashion Award Trophies.
Highlights of KFW 2010 include Salon Styled Designer Show in the Ross Hotel, Killarney on Saturday 10th of April and KFW Awards Luncheon in the Award winning Aghadoe Heights Hotel on Sunday 11th of April. Also for fashion and fun, KFW are also compiling a Best and Worst Dressed Lists of Irish and international celebrities. Winners (and losers) will be announced over the weekend. Nominations can be made on line at www.kerryfashion.eu
OVERVIEW OF HIGHLIGHTS
Salon Styled Designer Show in the Lane Cafe Bar. The Ross Hotel, Killarney
Saturday 10th April, 2010. Show starts at 8pm. Tickets: EUR 20
The fabulous and fashionable, Lane Cafe Bar at the boutique and chic, The Ross Killarney, is the venue for the KFW 2010 Designer Salon Show. The evening will exclusively feature new collection launches from the amazingly talented Claire O Connor (Lilc Couture), Eilis Boyle, Margaret O'Rourke (Mo Muse), Carol Kelly and Caroline Atelier, as well as last year’s KFW winners, Kathleen McAuliffe, House of Delphine and Matt Doody, plus more to be confirmed. The evening will also feature top designer boutique fashion representing Kerry, Irish and international labels and the Best Dressed Lady will win KILLARNEY CRYSTAL necklace.
Kerry Fashion Designer of the Year Awards, Aghadoe Heights Hotel
Sunday 11th of April, 2010. Event starts at 1.00pm Tickets: EUR 90
The highlight of the Weekend, the Kerry Fashion Designer of the Year Awards, aim to provide a forum for both established and emerging designers to showcase their talent to a local, national and international audience. Last year, womenswear and bridal designer, Delphine Grandjouan (overall); milliner Kathleen McAuliffe and womenswear designer, Matt Doody, walked away with the gongs. This year, the competition in the fashion stakes promises to be equally high and even more glamourous! Everyone is welcome to attend the awards in the Aghadoe and enjoy the fashion, fine food and opportunity to be there and see who is declared the Awards winners in 2010. Once again, the Awards luncheon is being filmed by TV3 Xpose and promises to attract many well known faces from the world of fashion and celebrity (last year Pamela Flood, Ken Boylan, Cathy O Connor, Louise Kennedy, Triona McCarthy, Derrick Carberry and Deric Hartigan were just some of the famous faces spotted at the Awards).
In its inaugural year, KFW 09 attracted international designers Louise Kennedy and Don O Neill (now dressing celebrities on the red carpet with his new label THEiA) and editor of IMAGE, Melanie Morris, to deliberate on its judging panel. KFW 2010 is no exception, and the judges of the Awards are Melanie Morris, Editor, Image Magazine; Joanne Hynes, Award winning international fashion designer; Constance Harris, Fashion Editor, Sunday Independent and Debbie O Donnell, TV3, Xpose
The KFW Fashion Designer Awards 2010 are open to all designers, either working / living in Kerry and open to all designers, born in Kerry, or whose Mother or Father where born in Kerry, and are now working in the fashion industry nationally or internationally. This year, there is a new category for designers under 25, so as to encourage would be fashion designers of the future, who may still be in school or college, to step forward and showcase their talent. The four Award Categories are Kerry Fashion Designer of the Year; Kerry Accessory Designer of the Year; One to Watch and Young Designer of the Year (NEW Category). For information on criteria for each category visit the website www.kerryfashion.eu
The winner in each category will receive a specially commissioned Killarney Crystal trophy and be included in IMAGE magazine and on TV3 Xpose coverage of event. In addition, the overall Winner of the Kerry Fashion Designer title (who will be selected from both fashion and accessory designer categories) will receive a full day's shoot with top photographer, including professional make up, styling and model. The shoot will be featured on the prestigious INSIDER page of IMAGE Magazine. Entry forms for the Awards are available to download from www.kerryfashion.eu
Ends
For more information telephone: 086 8399115, Visit: www.kerryfashion.eu
Twitter: KFW on twitter/kfw2010 Email: mail@kerryfashion.eu